Most HVAC business owners feel stuck.
They probably won’t admit it to anyone, but they are frustrated and dissatisfied.
Especially when it comes to HVAC marketing.
Every HVAC business is driven by seasonal demand, and when the weather becomes moderate, so does the entire business.
An HVAC business owner makes most of their money in the summer months and then tries to survive for the rest of it.
The HVAC industry is volatile, and it can be incredibly stressful to try to predict what will happen this season, let alone plan for the future.
Trying to run a HVAC business takes a ton of physical and mental effort, and managing a team of HVAC technicians, selling news systems, and trying to keep customers happy is more than a full time job.
For this reason, it’s common for an HVAC business owner to want to outsource their digital marketing. They want someone else to handle the SEO, PPC, email marketing, and social media marketing for their HVAC company.
But there is a huge problem with outsourcing your HVAC Digital Marketing.
Very often, it’s a massive waste of money.
Why Hire an HVAC Marketing Consultant?
Before trying to figure out how to do the marketing for your HVAC business, it is advisable to talk to someone who is experienced in HVAC SEO and HVAC PPC.
Building a HVAC marketing strategy means that you must think at least 6-12 months ahead.
You have to plan for seasonality and consider when your HVAC service will be in the highest demand.
Of course, as an HVAC business owner, you likely have very little time to focus and build your PPC advertising strategy, update your HVAC website, or track the results of your local SEO. You usually leave that to a marketing agency.
The problem is that an HVAC marketing agency will likely only do the minimum to meet the requirements of the monthly fee you pay them. Once they have set up your HVAC website, the HVAC content marketing results will be minimal. They will likely focus most of their marketing strategy around PPC, local service ads, and Google Guaranteed.
An HVAC marketing consultant will help you to:
- Know if your PPC campaigns are bringing real HVAC leads
- Uncover and plan HVAC marketing ideas that work for your area
- Understand how to track results of HVAC SEO, local SEO, and your Google Business Profile
- Decipher all the confusing reports and data shared by your HVAC marketing agency
- Look at the overall cost versus value of your HVAC marketing agency
- Build an effective HVAC marketing strategy that focuses on seasonal demand
Why Do HVAC Business Owners Hate Digital Marketing?
Attracting potential clients for an HVAC business is confusing.
And even when you outsource it to an HVAC digital marketing agency, you are not sure if it is even working.
For most of the year, all you see is a huge monthly fee from your HVAC marketing agency and not many leads to cover the cost.
This problem is the exact reason that hiring a HVAC digital marketing consultant can be helpful, and profitable.
A digital marketing consultant who specializes in HVAC is unique in that they work for you, instead of the digital marketing agency.
They want to save you money and hold your HVAC marketing agency accountable.
While the HVAC marketing agency might not be excited about you hiring an HVAC marketing consultant, it is likely that the results you attain will dramatically improve.
What Does an HVAC Marketing Consultant Do?
Think of an HVAC marketing consultant kind of like an accountant or lawyer. Their specialized knowledge is only needed at specific times, but it helps you to stay informed and out of trouble.
The main problem almost every HVAC contractor has is being confused by their HVAC marketing agency.
HVAC contractor marketing is very different from ecommerce, conventional brick-and-mortar stores, and SAAS. These are the services most marketing agencies understand, yet they lack the industry knowledge and understanding that is needed to run a successful HVAC service.
In essence, an HVAC marketing consultant will:
- Oversee your HVAC marketing strategy
- Determine the best HVAC marketing agency for your budget and needs
- Look at which marketing services are best matched to your business
- Ensure your HVAC website design has clear calls to action for conversion
- Review local services ads to ensure you stand out from the competition
- Look at your Google Business Profile to ensure it is up-to-date and ranking well
- Choose the right platforms for reputation management (Yelp, Angie’s List, Thumbtack)
- Review the budget and ad spend for GLSA and PPC ads
- Look at HVAC SEO results to see if it is actually making you money
Can an HVAC Marketing Consultant Save You Money?
The short answer is yes.
In 2025, the HVAC marketing agency cost is between $3000 to $15,000 per month, depending upon the size of the HVAC company, and the competition in your area.
Of course, the cost of your HVAC marketing service really depends on how much you outsource, versus what you do in-house.
The biggest waste of money for most HVAC companies is often the dollars spent on PPC advertising, and HVAC SEO, both of which don’t attract the potential customer.
Marketing agencies will always find ways to spin the marketing reports and results they create to sound better than they are. This is why it is crucial to work with a digital agency that is transparent, and ethical.
Working with an HVAC marketing consultant is like having a translator in your corner during confusing meetings with your HVAC marketing agency.
They help decipher all the confusing reports, the actual cost per lead, and the lifetime value of each client who joins your company.
An HVAC digital marketing consultant can look at your PPC ad spend, the amount you are investing in your HVAC SEO, local service ads, and your social media.
Very often, some small tweaks to your HVAC website design can dramatically improve the SEO results, and how often people email or call your business.
How Much Do HVAC Marketing Consultants Charge?
The typical cost to work with an HVAC marketing consultant is $1500 – $3500.
Depending on whether you hire a consultant for a single project, or on a retainer can also affect the cost.
If you are looking to improve the effectiveness of your digital marketing services, then HVAC marketing consultants are a great way to save money.
There are several ways to hire and work with HVAC Marketing Consultants.
HVAC Marketing Consulting Project:
Small HVAC marketing projects such as an audit, or HVAC website review may cost $500–$2,000. Larger HVAC marketing projects including HVAC marketing strategy, cost audits, or consulting with your HVAC marketing agency may cost $5,000 or more.
HVAC Marketing Consulting Retainer:
If you want to work each month with an HVAC marketing consultant, you may pay them a retainer fee of $500 or more per month. The benefit of an ongoing retainer is that the marketing consultant can review ongoing results, and hold your HVAC marketing agency accountable.
Can An HVAC Marketing Consultant Guarantee Results?
The short answer is no.
Any HVAC marketing consultant who says they have a secret formula, magic bullet, or proven strategy is simply overpromising.
HVAC digital marketing services are constantly changing and the best any marketing agency can do is to keep adapting.
The job of the HVAC marketing consultant is to track results and ensure that your company is using the right strategy.
Seasonality in the HVAC industry means that you must constantly be adapting and testing new marketing methods.
While an HVAC marketing consultant cannot guarantee results, they can dramatically reduce costs, and clear up the confusion you feel with your HVAC marketing.
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