Remove the Mystery from Your HVAC Marketing
As an HVAC business owner, you have enough to do without worrying about marketing.
Getting new customers is not your skill set, nor should it be.
In 2025, HVAC marketing has become more confusing, costly, and convoluted than ever.
But it doesn’t have to be.
Our HVAC marketing consultant service takes the confusion and stress out of your marketing.
We work directly with you and your HVAC marketing agency to ensure you get the results you are paying for. Our unique HVAC marketing consulting will cut your costs, save you time, and grow your marketing results.
Is Your HVAC Marketing Working For You?
As an HVAC business owner, you went into business to make money. But it often feels like your HVAC marketing does the exact opposite. It costs you a ton of money and brings abysmal results.
Here are the common HVAC Owner Marketing Problems we help with:
- Difficulty standing out in your local HVAC market
- Not understanding online marketing tools
- Can’t find ways to gain new HVAC customers
- Feeling dependent on your marketing company for results
- Can’t understand what the marketing company actually does
- HVAC marketing agency is getting mediocre results
- Have to keep paying the agency even though you don’t want to
If you’re struggling with any of these issues, it’s time for a change and a new approach.
Let Us Take Care of Your HVAC Marketing
Tired of trying to squeeze your marketing plans in between running your business?
Finding it hard to promote your HVAC company and HVAC services without spending a fortune?
The reality is that you will never have enough time and focus to do your HVAC business marketing effectively. And unless you know what you are doing, HVAC contractor marketing will always be
For this reason, we offer a full management service to take care of your time-consuming tasks.
Some of the HVAC Marketing services we offer include:
- Planning your HVAC SEO strategy
- Guiding your marketing agency on Content Writing
- Reviewing Copywriting & Ad Writing
- Overseeing Google Ads Management
- Managing Google Business Profiles
- Creating and Managing Email Marketing Campaigns
- Overseeing Printed Flyer Management
- Planning and running your Social Media Marketing
- Reviewing HVAC Marketing Agency Reports
- HVAC Marketing Agency Vetting
No More Mediocre HVAC Marketing Results
75% of HVAC companies are unhappy with their current marketing agency. And yet, they keep paying them month after month.
Some HVAC business owners have already fired several HVAC advertising agencies. Others are exhausted from trying to understand what their current agency is doing to help them.
They are confused, feel ripped off, and just want to give up.
Sound familiar? If so, you are not alone.
(Frankly, that’s why our HVAC consultant service exists.)
HVAC marketing feels like a never-ending drain on your finances and your time.
Marketing people want you to spend more, pay them more, and tolerate mediocre results.
Meanwhile, your competitors seem to be eating up your market share and getting all the new customer calls.
Sadly, this situation is common.
But it’s not necessary when you work with us.
Shorthand can help to cut your marketing costs, boost your lead generation results, and ensure you are getting what you are paying your HVAC marketing agency for.
Before you fire or hire another HVAC marketing agency, talk to us first.
We can help you align and streamline your marketing efforts, and partner with your digital marketing agency to hold them accountable for results.
Goodbye, Confusion. Hello Results.
The truth is your HVAC marketing agency wants you to be confused.
They make more money when you don’t understand what they do.
Shorthand’s HVAC marketing consulting flips the script.
It puts the power and knowledge back in your hands.
You don’t need to waste hours listening to your HVAC Marketing agency make excuses.
You don’t have to talk with them about Google Ad spend, impressions, clicks, CTAs, and the latest AI marketing trends.
We deal with the agency, and you get the rewards.
Shorthand Solves HVAC Marketing Problems
Let’s be honest: as an HVAC business owner, all you really care about is how many new HVAC leads are coming in.
You don’t have time or interest in the how, what, or why of marketing.
When you work with us, we take the burden off your back.
Shorthand is an HVAC marketing consulting service dedicated to working with both HVAC business owners and their marketing agencies.
Some people call us HVAC marketing translators.
Others call us HVAC marketing muckrakers.
You can think of us as a fractional Marketing Manager.
We cut through the marketing jargon and hold your agency accountable for results.
We handle all the confusing, time-consuming parts of HVAC marketing, including:
- Building a seasonal HVAC marketing strategy
- Ad planning for GLSA, PPC, and Social Media
- Website SEO strategy for organic growth
- Liaising with your Marketing Agency
- Tracking lead results, reading confusing reports
- Ensuring you are getting results
- Reducing and consolidating marketing costs
Our HVAC consulting fees start at $2500 per month and generally pay for themselves within the first month of working together.