What does ‘content’ really mean in marketing?
Wow, that’s a good question.
It’s pretty simple really, even though marketing people make it sounds complicated.
Content is all the stuff inside your website.
Content can be words. This is sometimes called copy, and is usually in the form of webpages, blogs, FAQs, and product or service descriptions.
Content can be images. These are usually there to make the page look nice, and to complement the words.
Content can be videos. This is becoming more important as people’s attention spans get shorter.
Content can be audio. These are usually recordings of your words for people who don’t want to read.
Content is anything that is helpful or entertaining to your website visitors.
(More short answers to marketing questions here.)