You might have heard the term ‘content curation’ and wondered what it means.
Isn’t everyone who posts on social media today a content curator?
Not quite.
Content curation is discovering, collecting and sharing a specific type of content to an audience who values it. It builds in value over time as you share more of it.
If you love to share photos of epic mustaches, then having a Tumblr, Reddit or Pinterest page full of them will attract an audience of hipster mustache enthusiasts who love them too.
The wonderful thing about the world today is that no matter how obscure the subject, you can find content online discussing it and sharing it. No matter how weird you think you are, you can find your people who love the same things as you do. Best of all, you can be a part of it by curating.
In terms of marketing, content curation can be an amazing way to begin to build a community. Simply sharing something you are passionate about regularly is an excellent strategy to keep people coming back for more.
In fact, it might be the most ingenious form of marketing available.
Content curation works because the passion is already there for the audience. By collecting and sharing it, you become the figurehead of a community. If you love something, then begin to curate and share it. And watch your tribe begin to grow.
(More short answers to marketing questions here.)