Shorthand is an HVAC marketing consulting service based in Long Beach, California.
We work with HVAC companies to help them streamline and save money on their HVAC marketing.
Most HVAC contractors lack the time or interest to do their marketing themselves. They find it hard to trust a HVAC marketing agencies who confuse and overcharge them.
Our HVAC consulting service was built from the need for HVAC contractors to gain better results, save money on marketing services, and stand out in their marketplace.
Why Are We Called ‘Shorthand?
My name is Daniel Midson-Short, I am a writer and speaker, and the founder of Shorthand.
For over 20 years, I have worked with service businesses as a business manager, sales specialist, and marketing manager.
Over the past 10 years, I’ve specialized in HVAC SEO and HVAC digital marketing consulting.
I help HVAC business owners who need marketing help and honest advice on how to grow.
The name Shorthand is a cheeky nod to my last name.
But more than that, it’s a description of my marketing process.
HVAC Marketing Without All The Headaches
In 2025, the world of HVAC digital marketing is a confusing, overwhelming mess.
It feels like you have to waste time and money, and miss a ton of opportunies trying to figure it out.
But it doesn’t have to be this way.
I believe that you can create a lower-cost HVAC marketing approach that works.
Your HVAC marketing should always be a shortcut to building trust with your customer. If you can’t get attention, grow interest, and build trust, no repairs or systems sales will occur.
The right marketing can build trust and spur action.
The wrong marketing can do the opposite.
If you feel like you are:
- struggling to stand out against competitors
- confused about what to do to attract AC repair and install customers
- not getting good value or help from your current HVAC marketing agency
- unsure how to create an HVAC marketing strategy
- lost when it comes to HVAC SEO, PPC, or other promotions
Rest assured, I can help.
Over 20 years, I’ve worked with over 200 service business owners just like you. I know how tough it is to figure out the marketing for your HVAC business.
But it can be done.
Meet with me for 30 minutes, and I will create a more effective HVAC marketing plan for you.
I’m here to help make your HVAC marketing work for you.
– Daniel Midson-Short