Shorthand Content Marketing offers search engine optimization services (SEO) for companies that want to increase Google rankings, grow website visitors, and improve their website visibility.
We have over five years of experience in delivering search engine marketing, and website optimization to help businesses grow their reach with customers online.
Grow Your Google Rankings
Every business wants to rank on the first page of Google. While some markets are incredibly competitive, when you take the correct approach there is a lot of potential for increasing your online visibility.
Search engine optimization comes down to understanding your customers’ search intent. What is the reason they are online searching?
Are your customers searching for an answer to a question?
Do they want to find a specific product or service?
Are they searching to find links a particular website?
Each of these different types of searches affect the way Google will rank your content. If you only focus on transactional intent (i.e. trying to get everyone to buy) then you are missing a huge opportunity.
Finding The Best Keywords for Your Business
Each business has a unique set of keywords and phrases (long-tail keywords) that they need to rank for. Having a clear idea of the ideal keywords for your business comes down to doing accurate keyword research.
Unless you know which keywords your business is best suited to target, you are not going to being ranking on the search results. It can take more than two years for some businesses to rank for more difficult keywords, so you must be prepared, and ready to take a long-term view of search engine optimization.
Use Content to Grow Your SERP Ranking
Websites that are constantly updated have a higher chance of being ranked highly in search results (SERPS). This is because Google algorithms (and Bing, Yahoo, and DuckDuckGo) all value current information over outdated information.
The more often you add new content to your site, the higher your crawl budget will be. This means that the search engine crawlers will start to visit your site more often, because it is frequently updated.
Match Your Content to Keywords and Search Intent
The most difficult task most businesses have when trying to rank their site is to match the needs of their customers, as well as the search engines.
A great tactic is to always focus on specific keywords you want to rank for, as well as being very clear about why your potential customers are searching.
Content Marketing and SEO Work Best Together
Any SEO agency that promises high Google rankings without posting new content is simply wasting your time. Yes there are tricks and hacks that help boost a website’s SEO performance in the short term.
However to see long-term increases in your traffic and SERP rankings, you need to focus on creating optimized content that will attract eyeballs and backlinks.
While you can spend a lot of money on advertising to get quick hits on your site, nothing compares to a high ranking site for growing new customers to your business.