If you are looking to outsource content writing for your business website or blog, you have many options in 2023.
Content writing and freelance blog writers have become very popular during the past ten years, as the web has embraced content marketing as the best way to grow organic traffic.
Of course, finding the best way to outsource content writing for your business can be tricky.
How much should you pay for a freelance blog writer?
How can you tell if you are hiring a professional writer?
How do you know if the content writer has enough technical expertise for your audience?
While there is no perfect answer to any of these questions, it is wise to understand all the options available for writer outsourcing.
Once you know all the best options for outsourcing content creation, you can get a feel for how each content agency works.
What does it mean to outsource content writing?
When you outsource writing for your website or blog, you hand over the writing responsibilities to another writer or content agency. They take over the planning, outlining, writing, editing, and posting of blog posts on your website.
Outsourced content frees up your team to focus on the operations of your business but also gives you a chance to engage new customers and grow your SEO rankings online.
Should you outsource content writing?
The short answer is it depends on resources. If you need blog content writing and don’t have the time or team members to do it in-house, outsourcing to freelance writers can save time. You also gain the advantage of a lot of experience.
How much does it cost to outsource blog writing?
While there is no simple answer to how much it costs to outsource blog writing, there are several ways that you can approach it. The three most common ways to pay for outsourced content are:
Paying per word: typical cost is $0.06 to $3.00 per word
Paying per hour: typical cost is $15-$115 per hour
Paying per post: typical cost is $25 to $500 per article
The Best Websites for Writer Outsourcing in 2023
Outsourcing content writing means looking for a combination of expertise and experience. Content creation requires a mix of writing skills, strong industry knowledge, deep product knowledge, and an understanding of the search intent of your prospects.
To help you find the best writers for professional content, we have reviewed the top 7 content writing services available. Whether you need one talented writer or multiple writers, these content outsourcing options offer you a different approach.
1. Upwork Content Writers
Upwork offers access to an ever-increasing pool of content writers and technical writers who can create great content for your brand.
The UpWork platform allows you to post a job project and enable freelance writers to submit proposals. Alternatively, you can search the extensive database of available content writers and find a good fit for writer outsourcing needs.
The upside of UpWork is the number of writers available. With some time and effort, you can find an experienced writer. However, it can take some time to sift through the writer’s proposals sent to you.
According to UpWork, you can expect to pay between $15 and $80 USD per hour for content writers to create blog content, white papers, or other types of content for your site.
2. Fiverr Content Writers
Fiverr is an online platform offering access to freelance content writers. As the name of the site suggests, you can hire content writers from all over the world for as little as $5 per piece. An outsourced writer can create blog posts, website articles, product descriptions, and website copy for a reasonable fee (typically between $35 and $50 per post).
Through the Fiverr database, you can either search for freelance writers and hire them directly, or (similar to UpWork) you can post a writing job ad, and each freelancer will send you a writing proposal.
The upside of using a site like Fiverr is the availability of many options for writer outsourcing. However, you will have to manage the content project and review all work from the writers, including edits and revisions, which can be time-consuming.
3. ContentWriters
ContentWriters is a similar service to Upwork and Fiverr but specializes in outsourcing content. In the same way as the other sites, you can post content writing projects for blog posts, white papers, and even an ultimate guide. However, the company will then choose a good writer who they believe is the most qualified writer to take on the project.
One of the most beneficial aspects of the ContentWriters service is the ability to request unlimited revisions for your content. This feature reduces the risks of using an outsourced writer.
When it comes to billing, ContentWriters charges a flat fee per project. And typically, a blog post delivered in 5 business days will cost you $110 USD.
4. Textbroker Content Writers
Textbroker makes it simple to hire a freelance content writer or multiple writers to act as an on-demand content writing team for your business.
It is simple to list your outsourced writer project and assign it to a specific writer. Alternatively, you can allow Textbroker to assign your project to an experienced writer.
If you require a large volume of content for your site, you have the option to purchase a managed account, which assigns you a dedicated content manager.
Depending on if you need an experienced writer or a technical writer, you can expect to pay between $0.13 and $0.75 per word for your outsourced content to be written.
5. Verblio
Hiring a freelance writer on platforms like Upwork or Fiverr means you must manage the writing project yourself.
However, if you need a more done-for-you approach to content outsourcing, a content writing agency like Verblio might be a better option.
Verblio offers complete content writing services, including keyword research, content editing, and ensuring your content is unique to your audience and brand voice.
For this higher level of outsourced writing services, you will pay more than other sites, but the benefits of less work on your part can make it worthwhile.
6. Scripted
Scripted is a writer outsourcing platform that helps businesses find freelance content writers.
You can manage your whole content production process on the Scripted platform, from finding experienced writers to making payment for writing work.
Scripted reviews the experience of every writer they allow on their platform and allows only 2% of all applicants to work with them.
As a result of the high quality content standards, Scripted charges a monthly subscription fee of between $149 and $2500 USD per month to use the platform.
7. ProBlogger Job Board
ProBlogger is a professional writing job board where businesses can hire freelance writers for all specific industries and verticals.
If your business is looking for a talented writer that can produce great content, ProBlogger Job Board is an excellent way to source them.
ProBlogger is one of the best-known places where professional writers seek new projects. As a result, the quality of the writers on ProBlogger is high, and the freelancer writers who apply for writer outsourcing projects typically have several years of experience creating content. For as little as $80 you can post a job ad for your content production project and find the right writer for your needs.
Is Writer Outsourcing Worth The Investment?
To create engaging content, you need good writers. It’s as simple as that.
However, if you don’t want to spend the time to hire a content writer full-time on your team, then writer outsourcing is definitely a great option.
Alongside these writer outsourcing services, you can also consider a content marketing agency or a digital marketing agency that offers a content writing service. The benefit of doing this is that your content posts can be part of a larger content marketing strategy and advertising campaigns.
Each content writing service has its benefits and drawbacks. Outsourced writers can be a great start, but you might need to hire an SEO person if you need content strategy.
Fortunately, you have so many options for outsourcing content writing that you can test one, and if it doesn’t work, you can try another.
As a rule, quality content isn’t cheap, but the long-term benefits of engaging content from a good writer will be a great return on investment.