Hire an HVAC Copywriter That Knows the Business
If you are considering hiring an HVAC copywriter or HVAC content writer, you need someone who understands what you do.
Our HVAC copywriter has written hundreds of websites and has worked directly with HVAC business owners and HVAC technicians in the field.
We know your niche. We understand what customers look for with HVAC websites. You don’t need to explain your HVAC services to us; you can simply trust our HVAC industry experience.
Most importantly, we know what it takes to get the phone to ring.
Our HVAC copywriter can:
- Write a new HVAC website from scratch
- Rewrite your current HVAC website for conversions
- Grow your HVAC SEO reach through blog content
- Create an HVAC content plan and content calendar
- Liaise with your current agency to rewrite your HVAC website
Additionally, we can help create a structured 12-month HVAC marketing plan that will align all your website content, email marketing, social media marketing, and Google Ad campaigns.
When you work with Shorthand as your HVAC Copywriter, you can focus on your business and leave the writing to us.
HVAC Copywriter and HVAC Content Writing Pricing
We aim to keep our HVAC copywriting services and HVAC content writing as affordable as possible. We are not the cheapest. However, we know that we can get results for your HVAC business.
| 2025 HVAC Copywriting Price Guide | |
|---|---|
| HVAC Website SEO Rewrite | $2500 for up to 10 pages |
| New Website SEO Writing | $5000 for up to 25 pages |
| 4 Blog Posts per Month | $1500 |
| 2 Blog Posts per Month | $900 |
| 1 Blog Post per Month | $500 |
| SEO Content Calendar | $500 for 25 Topics |
| One-Time Consultation | $250 per website |
If you need something outside our normal scope of copywriting services or content writing services, you can contact us for a custom quote.
How Much Does HVAC Copywriting Cost?
If you’re considering hiring an HVAC copywriter or an HVAC content writer, you’ve probably noticed there are a lot of different options.
In fact, there are so many options that it’s confusing.
Worse still, it’s hard to know how much it actually costs to hire an HVAC copywriter.
Here’s the current range of HVAC content writing rates in 2025:
HVAC Content Writer Hourly Cost: $15 to $125/hour
HVAC Content Writer Per Word Cost: $0.06 to $3.00/word
HVAC Content Writer Per Article Cost: $50 to $500/article
This is a rough guide, and depending on the type of HVAC marketing services you need, you can waste a lot of time and money with little to show for it.
As a rule, cheap content won’t get results, and great content isn’t cheap. It’s all a matter of finding what works best for you.
Why SEO Is Crucial for Marketing HVAC Services
When a potential customer needs an HVAC system repaired or replaced they go online and search on Google, Bing, Yahoo, and or even AI services like ChatGPT and Perplexity.
As an HVAC business owner, the biggest challenge for you is trying to rank above your competitors for those exact Google searches. All HVAC companies are chasing the same few search engine listings, and being in position one, two, or three means you usually get the business.
For this reason, search engine optimization (SEO) for your HVAC business is crucial. A professional copywriter or SEO content writer knows how to make it work for you.
Copywriting services can help to add compelling content to your web design. They can write for conversion, and help your potential client to make an informed buying decision.
SEO copywriting services ensure that your HVAC website copy causes search engines to notice and rank your site.
To do this, your HVAC copywriter will factor in:
– Accurate HVAC Keyword research
– Website site structure, titles, and meta descriptions
– Which pages are designed for conversion
– How to marry your graphic design with website content
– Ensuring your unique brand voice is captured
– Incorporating both Local SEO and descriptions of your HVAC services
All the HVAC SEO components are part of the SEO copywriting we offer. For your HVAC company to stand out on Google, Bing, ChatGPT, and everywhere else, you must invest in high-quality HVAC SEO services.
Why HVAC Marketing Agencies Struggle with Content
It can be tempting to think your HVAC marketing agency can do the writing for your website.
The problem is they don’t understand your business, your customer needs, or the problems you solve. Unlike an SEO copywriter, they don’t know what it takes to make a HVAC site convert and how to stand out in the crowded marketplace.
An HVAC marketing agency will typically offer you a project rate for HVAC copywriting, and while that might sound more attractive, it doesn’t have longevity.
The ideal situation is to work with a dedicated HVAC copywriter or HVAC content writing service who knows your business and can deliver consistent results for you.
A professional HVAC content writer will offer you more than just a simple website rewrite. They offer you a consistent method to grow your online presence and connect to your audience.
HVAC SEO Content Writing Services
While we may not be the cheapest HVAC content writers, we are focused on building long-term value for your business. Content creation takes time to yield results, but it can pay long-term dividends.
Here are three ways we can assist you with professional content writing services and content marketing strategy for your HVAC company.
1) Web Content Writing & Website Rewrite Packages
Writing your HVAC website content can be a daunting task.
Trying to list and explain your services while also meeting the needs of the search engines is difficult. The best HVAC website content writers take the hard work out of your hands.
Shorthand offers an HVAC content writing service that captures your customer’s attention and matches your brand. Engaging content speaks directly to the pain points of your customers and compels them to action.
We blend copywriting and SEO content writing to make sure you get the most from your website. If you need landing pages for Google Ads, blog writing, or even ad copy, we can help.
We craft compelling headlines, product descriptions, and clear calls to action, and list out the benefits for your customer.
We can also rewrite site titles, meta-descriptions, and other SEO site structure essentials to help with better Google rankings.
2) HVAC SEO Content Calendar Creation
Are you struggling with content topics to write about for your HVAC blog or newsletter?
Do you have a team member with writing skills who is unsure what to write about?
Having an SEO content plan and content calendar in place can help solve this issue. Creating SEO-friendly written content is all about strategy and playing to your strengths.
The Shorthand team can review your current website and create a list of 25 blog post topics for your writers to work on based on relevant keywords and search engine results.
3) One-Time SEO Content Consultation
If you need a quick review of your HVAC website to see if we can help, we offer a one-time Zoom consultation for $250.
This HVAC website consultation includes a full review for SEO optimization, as well as suggestions for topics for better search engine traction and site conversion.
As part of the consultation, we can design a plan for your blog content, email marketing, and digital marketing campaigns.
You are then able to take your content strategy and partner with the best content writing service that matches your budget.
Why Hire an HVAC SEO Content Writer?
Writing HVAC website copy is a tough challenge.
Experienced website content writers can save you time and increase the professionalism of your website.
Professional content writers and copywriters are trained in SEO writing, content strategy, and keyword research and are able to incorporate the right words into your website or blog article.
Additionally, they can work with your design team on schema, product description layouts, headings, meta descriptions, and clear calls to action.
Your marketing materials need compelling copy to build trust and convince your customers to buy. Your website design needs to have a clear content strategy in mind.
Can You Use AI to Write Your HVAC Website?
With new AI tools such as ChatGPT, Google Gemini, and online writing services, it can be tempting to try to create your content writing at little or no cost.
Online content provides a way to build trust and grow brand recognition with your audience.
It’s not enough to simply tell people what you do. Your potential clients and customers need to know that you can help solve their problems, and this is the task your website copy fulfills.
However, most people do not resonate with generic content or website copy that does not speak to their pain points. People can ‘feel’ whether a human or an AI writer is behind the words on your website.
How Does an HVAC Copywriter Help My Business?
As an HVAC business owner, you are not supposed to write your blog article or try to rank in the search engines.
You have more important tasks to focus on, and trying to manage HVAC marketing is a waste of your valuable time.
HVAC marketing is constantly evolving and changing, and your website content and blog content need to stay ahead of the changes. Working with a copywriting service that understands the challenges of the HVAC industry puts you at a distinct advantage.
Shorthand Can Write It For You.
If you need an HVAC content writer for your website, blog, social media, or email campaigns, we can help.
We are always transparent with our content writing rates and never charge more per piece than the list price.
Shorthand is a team of experienced writers who can deliver high-quality content writing that includes compelling, persuasive messages that resonate with your audience.
We will work together with you to capture the essence of your brand message and then write it all out to help you build a compelling HVAC website.
Have More Questions?
Hiring an HVAC content writer or HVAC copywriter is a daunting task.
The good news is we’re here to help you. Even if you don’t choose to work with us, we hope to help you make the right choice.