Struggling to Rank your HVAC Website?
The HVAC industry is always evolving.
Every year there are new HVAC products, new HVAC software tools, and new marketing strategies to attract your potential HVAC customers.
One of the most confusing parts of HVAC marketing is HVAC SEO, and getting your site to rank on Google, Bing, ChatGPT, Perplexity, and other search tools.
Our HVAC SEO consulting services are focused on ranking your HVAC company for the keywords and search terms that drive results.
Why HVAC SEO Doesn’t Work
People visit an HVAC website because they have a problem to solve.
The whole goal of HVAC SEO is to get them to choose your company to solve it.
SEO success is not just about appearing in the top results on Google. It’s also about making sure all that website traffic leads to booking new HVAC clients.
Most HVAC companies pay thousands of dollars per month to HVAC marketing agencies for very poor SEO results.
They feel annoyed, and frustrated, but have no option except to keep paying and praying.
What is HVAC SEO Consulting?
An HVAC SEO consultant is like a translator between you and your marketing agency.
Your current HVAC marketing agency might have an SEO specialist assigned to you, but it’s likely they speak in confusing jargon, and can’t explain what they do.
An HVAC SEO consultant can help with the following:
- Understanding all the confusing SEO jargon
- Targeting the right locations and for more profit
- Deciding on the best demographics and targeting
- Creating an HVAC website designed to convert and create HVAC leads
- Tracking SEO results, and if your HVAC SEO strategy is converting
- Determine if you are paying too much for your HVAC SEO service
- Liaising with your marketing agency to ensure they deliver
An HVAC SEO consultant helps you get the right website pages ranking. They help get HVAC customers to book service calls, request HVAC quotes, and call for HVAC repair.
What does an HVAC SEO Consultant do?
Effective SEO means that the SEO strategy you are using makes you money. It isn’t enough to rank in search engines, you must convert those leads to calls and bookings.
That is what an HVAC SEO consultant ensures happens for you.
Here’s how we can help:
- Liaise with your CSR team to see what customers are asking
- Work with your HVAC SEO agency to prioritize the work they do
- Look at keyword reports and track conversions
- Review SEO costs and budgets with your HVAC marketing agency
- Hold your marketing agency accountable for HVAC SEO results
Why HVAC SEO Agencies Don’t Deliver
While you may have a good relationship with your HVAC marketing agency, you might not be happy with the SEO services and results they are getting.
People who work in an HVAC SEO company have rarely spent time inside an HVAC business. They don’t have real-world experience or speak the language of your HVAC customers.
HVAC repair customers say things like:
“I need someone to look at my AC”
“I need to get a price for a new HVAC system”
“How much is a new capacitor?”
These are questions that HVAC SEO agencies can’t answer, and sometimes completely ignore.
SEO agencies focus on technical things like competitors’ keywords, branded searches, off-page SEO, web design, and building landing pages for Google Ads.
These marketing activities are all a smokescreen because the HVAC marketing agency cannot get results with their SEO services.
And for this reason, almost every HVAC contractor loses money despite their SEO efforts.
Working with Shorthand to Grow Your HVAC SEO
When you work with us, our total focus is to get your HVAC service ranking and converting.
The HVAC industry is built around urgency, emergencies, and solving problems.
Each potential customer will become an HVAC client if they feel like you can fix their air conditioning, heating, and HVAC problems.
Fancy website design can only take you so far. It’s more important that you get your customers to call.
Whether it’s through a Google ad, local SEO, Google Business Profile, or a conventional SEO campaign, we understand that you only care about the phone ringing.
HVAC SEO Consulting That Converts
When you work with Shorthand, you are going to get more out of your HVAC SEO services.
We keep your HVAC SEO agency accountable, and on track.
Here’s how we can help you grow your SEO results:
– Full review of customer call logs to determine conversion problems
– SEO traffic and Google Analytics review
– Review and improvement of Google My Business pages
– Reworking of web design and website content for conversions
– Using email marketing, content marketing, and SEO content properly
– Building a monthly strategy that ties across all marketing efforts
Are You Wasting Money on HVAC SEO?
You might be thinking that all HVAC SEO is a waste of time and money. It can feel like all the months and years of effort lead to very little traction and less HVAC leads.
If you are concerned you are paying too much for HVAC SEO, then we can help.
Shorthand can do a full review with your HVAC webmaster and SEO expert, and see if they are getting the calls, bookings, and conversions you need.
We can compare the HVAC SEO costs of your marketing agency across the industry and help to negotiate a better price.
Our first focus is to save you more money than working with us will cost you.
Next, we get your HVAC SEO online presence working for you, and making you more money.
Can You Guarantee HVAC SEO Results?
We are confident we can help you rank your HVAC company, and gain better conversions. But we never promise guaranteed results.
Why not?
Because the search engine results are determined by third-party companies.
While many digital marketing experts have proven past results, the industry and search engine world are constantly evolving.
In 2025, the search results span multiple platforms, devices, and even AI tools such as ChatGPT, SearchGPT, Google Gemini, and more.
No HVAC marketing agency can guarantee that you will rank number one on Google, Bing, or any other search engine. The only ‘guaranteed’ way to stand out above your competition is through Google ads and Google Guaranteed.
More Accountability = Better HVAC SEO Results
Most HVAC SEO marketing companies are lazy. They spend time getting you set up initially and then put you on a maintenance plan.
Their focus and priority is not to keep you growing, it is to keep you paying.
It’s not that they are intentionally doing this, it is simply their business model. The less time and effort they have to make for your HVAC company, the more profitable they can be.
Working with Shorthand as your HVAC SEO consultant means that your SEO agency must stay focused on your digital marketing.
We ask them the tough questions and keep them accountable so that you get maximum value, and your money’s worth from their SEO service.
How Much Does an HVAC SEO Consultant Cost?
Our monthly fee is $2500 for a minimum three-month contract. During the first 90 days, we will meet with your agency, and work with them to fix the SEO problems and lack of HVAC leads.
In some cases, after three months you might have enough improvement for us to finish our contract. In other situations, we can keep working with you to keep your SEO services delivering.
Before you fire your HVAC SEO specialist, talk with us for 45 minutes to see if it’s worth continuing with them.
We can review their SEO strategy, look at their HVAC SEO campaign plans, and start to suggest how to improve.
Let Us Fix Your HVAC SEO Problems
Think of Shorthand as an insider expert working for you.
We don’t work for the agency, we work for you.
We don’t try to fool you with confusing SEO jargon and reports. We speak in plain english.
Our SEO consulting is straightforward, honest, and focused on getting your phone to ring.
Book a call now through our contact page to talk about how we can help you to grow your HVAC SEO, and the new customer calls to your HVAC business.