If you hate thinking about HVAC digital marketing, you are not alone.
For most HVAC businesses, figuring out which HVAC marketing strategies work is daunting, confusing, and feels like a total waste of time and money.
There are so many HVAC digital marketing strategies that you can try, it feels overwhelming.
Trying to figure out your HVAC marketing strategy, how much to spend on HVAC marketing, and who you should listen to makes you want to avoid it altogether.
In this article, we will look at 7 ways to use HVAC digital marketing in your business to get new HVAC leads, increase sales with existing customers, and stand out in the HVAC industry.
HVAC Digital Marketing is Confusing
The biggest challenge with HVAC marketing is that there are too many options.
As an HVAC business owner, you already have a ton of work to do. The idea of spending time and money on HVAC digital marketing is exhausting.
HVAC marketing agencies tell you that you must spend money on local SEO, paid ads, social media ads, email marketing, video marketing, and geofencing. And in 2025, they are now saying you must prepare for AI search engines and generative search engines as well.
Some of the biggest questions HVAC business owners have about HVAC marketing are:
What is the best marketing channel for HVAC?
Should I invest in HVAC digital marketing?
How can I advertise my HVAC business online?
Does HVAC digital marketing actually work?
As HVAC marketing consultants, we have work with HVAC business owners to help them create a clear plan and build the right HVAC marketing strategies to grow their business.
In this article, we will look at seven HVAC digital marketing strategies to grow your HVAC business.
We will dive into what you need to know about HVAC digital marketing and the right HVAC marketing strategies to help you grow in 2025.
What are the Best HVAC Digital Marketing Strategies?
How do you know what HVAC digital marketing tools are the best? Which HVAC marketing strategy will bring new HVAC customers in 2025?
The truth is that all HVAC digital marketing strategues can be effective, but that doesn’t mean it will work for your business.
The best HVAC marketing strategies are the ones that cost less, and keep customers buying from you. That’s the true measure of success for HVAC marketing.
The reality is that before deciding on a HVAC marketing strategy, it is wise to know how HVAC digital marketing works, and whether it is worth investing in.
What is HVAC Digital Marketing?
HVAC digital marketing includes all the online activities you can use to attract new HVAC customers to your HVAC and AC service business.
HVAC digital marketing can include website SEO, Google PPC ads, Google Guaranteed, Google Local Service Ads, Facebook Ads, Instagram Ads, YouTube pre-roll ads, Yelp Listings, Google Business Profile listings, and many more.
Of course, trying all these HVAC digital marketing services is imposible. A big reason a lot of HVAC contractors just hand their marketing over to a HVAC marketing agency is because they feel overwhelmed.
Before you even set a HVAC marketing budget,
That’s why understanding what works in the HVAC digital marketing arena is useful.
Before investing in working with a digital marketing agency for HVAC companies, you must understand what to look for.
Why is Digital Marketing Important to an HVAC business?
Every HVAC business is searching for the most effective marketing strategies, but it is hard to know where to start.
Without a clear HVAC digital marketing plan, and the willingness to try out new approaches to HVAC marketing, it can be hard to stay ahead of your competition.
There are so many HVAC contractors trying to stand out in the marketplace, that it is often impossible to stand out without a unique HVAC digital marketing strategy.
Perhaps the most valuable part of digital marketing is the ability to track it much more accurately than conventional marketing channels such as Television, print ads, or radio.
You can be much more economical in your approach with HVAC digital marketing, and you can spend a small amount to test any approach before investing a larger amount.
On top of this, as the population becomes more integrated with online marketing and advertising, it makes sense that HVAC digital marketing will help you connect to customers who need your services.
HVAC Digital Marketing Begins with a Website
The most common way of attracting new HVAC customers for AC repairs, or new AC system quotes is via Google. To appear in the Google organic results (also known as the SERPs), it is crucial to have a modern, up-to-date usable website.
While gaining a good organic listing for your HVAC business website takes time, once you are established in the SERPs, it can prove to be an incredibly valuable way to attract new HVAC customers.
Your online presence is anchored by your HVAC business website. Any potential customer who needs AC repair services, or an AC system replacement will visit your website before calling you.
To be effective in your marketing efforts, you must have an HVAC website that a potential customer can read and helps to entice them to call you.
What is an HVAC Digital Marketing Strategy?
An HVAC digital marketing strategy (also known as an HVAC marketing plan) is simply deciding who, where, and how to target your HVAC marketing efforts.
It includes answering questions such as:
- Who are your ideal HVAC customers?
- What are the most profitable HVAC services you would like to deliver?
- How does your target market typically search for HVAC services?
- What is your HVAC marketing budget for the year?
- How will you track your HVAC digital marketing results?
All HVAC digital marketing experts will agree that without a clear strategy, you are essentially flying blind. But with a clear digital marketing strategy, you are ahead of 95% of all other HVAC companies who leave their marketing to chance.
An HVAC company that wants to stand out, and attract new business must find ways to be different in their market and to attract clients for their services.
You cannot simply depend on an HVAC marketing agency to do the thinking for you. You know your target market better than they do, and for this reason, you must be part of devising the digital marketing strategy.
The Seven Best HVAC Marketing Strategies in 2025
While there is no ‘magic bullet’ when it comes to HVAC marketing, HVAC digital marketing, or HVAC advertising, there marketing strategies that work better than others.
Having worked with and interviewed many HVAC business owners, and keeping a sharp eye on the HVAC industry, here are the seven ways to invest in digital marketing for HVAC in 2025.
1) Targeted HVAC Email Campaigns
Almost every HVAC company has a large database of customers who they have not contacted in the past year or 18 months.
All of your past HVAC customers trust you, have bought HVAC repairs or new HVAC systems from you, and are likely very satisfied with your services.
For this reason, using a target email campaign for your HVAC customers is an excellent way to re-engage with them.
The mistake most HVAC companies make is sending out generic emails that do not target the specific need or pain point of the customer. Customer engagement is driven by solving problems and issues that they have right now.
If you can save your HVAC customers money, time, or reduce their worries, you will grow your customer loyalty and trust. It might sound obvious but satisfied customers are those who have no more problems, thanks to you.
Instead of having a broad email marketing approach, try emailing a list of 100 past HVAC customers who have not renewed a maintenance agreement in the past year.
Or send a helpful email with useful information about the latest HVAC energy efficiency reports and SEER ratings to customers who have not upgraded their AC system as yet.
Email campaign tools like Mailchimp or even HVAC CRM tools like HouseCallPro can segment your email lists to allow you to create target campaigns.
2) Low Competition Local Service Ads for HVAC
Google Local Service Ads (GLSA) and Google Guaranteed are now becoming the standard way that most HVAC companies will stand out in the marketplace.
To ensure you are not overspending on local service ads, it is important to know which areas are worth spending money on.
The average cost per click in 2025 for HVAC services is between $18 and $62 depending upon the location you are in.
For some companies spending this amount is affordable, and for others, it can be beyond their budget.
The key to making Google Local Service Ads work for your HVAC business is to target them to areas where there is lower or less competition.
To lower your GLSA ad spend, you can hoose regional locations, or keywords that target a suburb, locally named area, or subdivision of a city. Often these more specific locations will have lower competition and be more attractive to a new customer.
They will also be less likely to be targeted by a digital marketing service who don’t know your local areas.
Use the advantage of knowing your local area, and where your customers are located to gain an edge in your HVAC digital marketing strategy.
3) Curated HVAC Text Message Campaigns
Today, the open rate on email campaigns is around 30% if you are very skilled and fortunate to have interested HVAC customers.
Compare this to an incredible 98% open rate for SMS campaigns in 2024. This means that every time you use text message marketing to promote your HVAC business, you will break through to your customers.
A word of caution – be careful how often, and what you choose to send as a text message marketing campaign. Sending text messages too frequently to your HVAC customers can hurt the trust you have built.
If you are going to run a special offer and send messages to your past HVAC customers, then ensure the message is relevant and as personal as possible.
Additionally, whenever you offer a special HVAC service via SMS or text message, be sure to follow it up with a phone call, email, or printed flier. This will double the impact and reach and make customers more likely to pay attention.
4) HVAC Blog Content Marketing
Perhaps the best-kept secret of building your online presence is to be helpful and useful to your HVAC website visitors.
Most HVAC webmasters and HVAC digital marketing agencies ignore the value of HVAC content marketing in favor of simply running more Google ads or social media advertising.
However, your HVAC website blog can be an incredibly useful tool to help you build trust and online authority. Working with an HVAC copywriter is a great way to ensure your HVAC website is working for you.
Taking the time to answer commonly asked HVAC customer questions about the AC system AC repairs, or AC services such as IAQ in written format is a great way to show your expertise.
You can also send these articles as email newsletters, or as social media posts, and link them back to your website to build brand awareness.
Writing one or two useful blog articles per month can work wonders to make your potential customer trust you over other HVAC contractors in your area.
5) Specialized HVAC Website Location Pages
Another quick way to grow your HVAC website traffic is to focus on location pages. Most HVAC SEO will focus on simply getting the site up, and listing generic services such as ‘residential HVAC’ or ‘emergency services’. This is a common mistake of almost every HVAC digital marketing agency.
The reality is that most customers will type in a service and a city location when searching for HVAC services on Google.
HVAC SEO is all about matching the direct search terms your audience is looking for, and creating targeted pages with those keywords.
Before you invest money into a digital marketing campaign, ensure that you are findable on Google with the right website location service pages.
6) Programmatic Audio ads
Conventional radio ads are still quite effective when it comes to gaining brand recognition, however, there are smarter ways to target your customers through audio advertising.
Programmatic audio uses unique, targeted ads on platforms like Spotify, Apple Podcasts, Pandora, and iHeartRadio that insert your HVAC ads into audio content like podcasts, digital radio, and music-streaming services.
Programmatic advertising uses automated technology to place ads in real time. By directly targeting the right audience in the local area, your HVAC ads reach customers most likely to convert.
The benefit of these ads is that they can be targeted to specific locations, as well as the target age group. Unlike radio which is more blanketed, programmatic can be specific and is trackable depending upon your offer.
7) Optimized Google Business Profile
Any HVAC company that wants to compete in 2025 must have a Google Business profile (GBP).
Sometimes known as a Google My Business or Google Maps Listing, your GBP is often the first thing a potential customer will see online.
There is no easier way to stand out from your HVAC company competitors than to have a lot of positive reviews on your Google Business profile. Every time you complete an HVAC service or system installation, you can ask your happy HVAC client for a Google review and also a photo of them next to their new system.
This photo and Google review can then be posted on your Google Business Profile to help with visibility.
Another element that you must keep on top of is making sure all the information on your HVAC website matches the information posted on your Google Business Profile. The more detailed information you can have about your services, the better.
HVAC customers will always look at Google reviews (as well as other sites like Yelp, Angis, etc) to decide on which HVAC company to work with. Help them choose your decision by taking control of your online reputation management.
The ‘Secret’ to a Winning HVAC Digital Marketing Strategy
Every HVAC client we work with as an HVAC marketing consultant asks us the same question:
“Is there a magic bullet that ensures your HVAC Digital Marketing will work?”
The reality is that no specific HVAC marketing strategy is guaranteed to work. However, the one thing that will greatly enhance your chances is being consistent.
Consistency with your HVAC digital marketing is the ‘secret’ that most HVAC business owners neglect. They spend money on an HVAC website, HVAC SEO, social media marketing, and Google local service ads.
And then, as soon as they get a little busy, they stop paying attention to their marketing efforts and lose focus.
The secret or magic bullet to success with HVAC Digital Marketing is to pay close attention to it consistently.
Keep learning more about new HVAC marketing trends, HVAC marketing services, and new HVAC marketing tools, and keep tracking the results of each of your marketing efforts.
Doing this will put you well ahead of most of the HVAC companies out there who get lazy, sloppy, or complacent with their HVAC digital marketing.