For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help.
Some content marketing books are more focused on the mindset it takes to be a great marketer, while others focus on tips and tactics that boost your marketing efforts.
Both elements are equally important when it comes to creating a successful content marketing strategy.
These days everyone is a content creator, but few really people know how to create a content experience that makes people want to buy. As trends such as influencer marketing, short-form video, and AI written content marketing start to grow, it’s important to get a handle on how to use common-sense content marketing.
Here is a list of the best 13 books on content marketing that I have read and gained valuable insights from.
The Top 13 Content Marketing Books for 2024
1) They Ask You Answer by Marcus Sheridan
The core of all good quality content marketing is that is useful for the customers it serves. Marcus Sheridan used this basic principle to grow his fledgling pool installation business into one of the most successful in his industry. Using his insider knowledge to create valuable blog posts and video content, he quickly found his pipeline of qualified buyers starting to grow.
They Ask, You Answer is a straightforward content marketing guide filled with practical blogging and SEO tactics for transforming your prospect pipeline.
This updated edition helps business owners to understand the evolution of inbound content marketing and the increasing demands of today’s savvy online buyers. New chapters explore the impact of technology, conversational marketing, business website essentials, video content marketing, and case studies from companies using the They Ask, You Answer approach.
If you only read one content marketing book in 2024, make it this one.
2) Marketing Made Simple by Donald Miller
From the author of Building a Story Brand, Donald Miller, this new marketing book is a great primer for any small business owner wanting to grow their business.
Using the StoryBrand principles, this 5-part checklist a useful resource for marketing professionals and business owners trying to grow their sales funnel. The books helps to build, strengthen, and communicate a brand’s story to the marketplace, and stand out from the competition.
The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness.
The book also offers useful guidelines for wireframing a website to command attention and create customer conversions. Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level.
3) High-Impact Content Marketing by Purna Virhi
How does behavioral science and adult learning impact content marketing? In this recently published content marketing book, Purna Virhi offers clear an actionable guide to getting more attention for your content.
This content marketing guide covers time-proven content strategies for creating video content, audio content, social media content and longer-form written content that audiences actually want to consume.
The book also explains how content distribution works across different channels such as websites, blogs, email marketing, and social media networks.
Using clear examples from Google, Spotify, Patagonia, this book shows how the best and biggest companies use content strategy to align the different phases of the customer journey.
High-Impact Content Marketing is a clear blueprint for building the long-term success of your content marketing and growing brand awareness, building online relationships and boosting sales and customer conversions.
4) Marketing Rebellion by Mark Schaefer
It’s no secret that much of the marketing advice available out there doesn’t work. It’s all theory with a minimal grounding in reality.
If you work in a small business (or even a big business) and want to practice personal, human marketing that genuinely connects with your customers, then you will enjoy this book.
With most business books, you get the central concept by the end of the first chapter. The rest of the book is a collection of case studies’ that help bulk out what should have been an article into a pamphlet.
Marketing Rebellion is not like those books. It’s packed full of ideas that could have been broken into a few different books. The core premise of the book is that ‘the most human company wins.’
The reality today is that your customers are your new marketing department. More than 66% of your marketing communications today are outside of your control. In this era of customer control, the best marketing is about creating experiences and peak moments that will be shared by customers.
5) F#ck Content Marketing by Randy Frisch
F#ck Content Marketing seems to tack onto the new trend of using curse words in the title. While it may scare off some readers, there is also some quality content to consider.
This isn’t just a book for content marketers, but for everyone in a business who needs to understand better how to drive demand, leads, revenue, and relationships through content marketing.
Truly effective content marketers create what Randy Frisch calls ‘content experiences.’ They draw the customer into an immersive loop. Companies such as Netflix, Spotify, and Youtube are examples of how well this approach works when used effectively.
In the current world of content creation, the mindset is all about volume. Many content writers and marketing agencies believe that the more content created, the better.
However, the reality is that almost 70% of the content created (whether visual content, video content, or written content) is never viewed or used. This book provides a content marketing framework for organizing, personalizing, and distributing your content for maximum results.
6) Practical Content Strategy & Marketing by Julia McCoy
Practical Content Strategy & Marketing sounds like a textbook’s title, but the ideas contained inside offer real-world content tips.
Julia McCoy has built her own content writing business from scratch and has served over 5000 clients worldwide. In short, she knows what it takes to create valuable written content that gets results.
If you are involved in brand growth in any way, you need to understand the basic content strategy and how it works as part of your digital marketing strategy. In 2020 and beyond, content marketing is key to building an audience that loves what you do and keeps coming back for more.
One of the biggest challenges of content marketing is that it involves so many unique platforms, formats, content types, strategies, and tools. Knowing where to start with content marketing can be overwhelming.
Practical Content Strategy & Marketing offers many “how-tos” of content marketing and content strategy. Breaking them down into a step-by-step approach, each chapter provides exercises to apply what you’re learning to your business.
7) Superfans by Pat Flynn
When doing content marketing, it’s very easy to just look at the numbers. How many likes, followers, shares, or comments did you get? If you are obsessed with new leads or email subscribers, you forget one crucial point: individual people.
Every person who connects with our business is looking to us for information, support, and advice. Our role as a business is to be a leader and to care.
Superfans reminds us that people are looking for someone they can trust and who they know has their best interests in mind. Meeting this desire is truly at the core of the best content marketing.
Pay Flynn shares that you will create’ Superfans’ if you care for people and connect with them in the right way.
These people will be your biggest supporters and will promote you and your products. They know you have made a difference in their lives, and they reward you with their loyalty.
Whether you’re a shy YouTuber just starting or the CEO of a Fortune 500 company, your superfans are waiting for you to connect with them.
A memorable phrase from this book is that ‘You don’t need to change the entire world to build a successful business; you just need to change someone’s world.’
The book provides an excellent mix of real-world examples and exercises for you to implement in your content marketing. It’s a great guide to help you find unique ways to serve your customers and keep them with you for years to come.
8) Everybody Writes by Ann Handley
The premise of Everybody Writes is that in our content-driven world, every one of us is a writer.
Whether you have a website or are active on social media, in one way or another, you are in marketing. And the reality is that most marketing relies on words to carry the marketing messages. To turn potential customers into returning customers, or to turn browsers into passionate subscribers, you need great written content.
High-quality content writing can make us appear more intelligent. It can make us seem warm, competent, and trustworthy. But, done poorly, it can also make us ignorant or dull.
Ann Handley (author of Content Rules) offers expert content writing lessons you can apply across all of your online assets. She shows you how to improve the copy on your web pages, landing pages, blog posts, customer emails, marketing offers, etc. She also shares how to use better quality writing to spruce up your Facebook, Twitter, LinkedIn, and other social media.
This book is designed to be the go-to guide for anyone creating or publishing any kind of online content or marketing campaign. It offers specific strategies (do this, not that) as well as useful content marketing tools.
If you struggle with writing well, Ann Handley’s advice will help improve both the clarity and the engagement of your work, especially for consumption in the digital age.
9) Content Inc (Second Edition) by Joe Pulizzi
Joe Pulizzi founded the Content Marketing Institute, and his first book Epic Content Marketing was one of the earliest to explore to impact of creating ridiculously good content.
In his second book, Content Inc. Joe Pulizzi proves to incredible power of a simple marketing concept: having a singular focus on your audience, and building loyalty directly through sharing valuable, insightful customer-centric information that helps your prospects to buy.
This newly updated edition includes new information about platforms such as TikTok, SnapChat, and Instagram, practical how-tos, and case studies of companies that have successfully implemented these strategies.
10) The Content Fuel Framework by Melanie Deziel
One of the biggest hurdles of creating high-quality content is that you often get stifled by the creative process. You may not be feeling inspired to create something, yet you know that you must deliver new content to your target audience anyhow.
In The Content Fuel Framework, journalist and content marketer Melanie Deziel shows you how to solve this problem by systematizing your creativity.
Her book offers a simple framework for brainstorming and idea generation that can assist you in creating a marketing plan.
At the center of the books is a matrix based on ten specific ‘focuses’ and 10 ‘formats.’ A ‘focus’ is a topic for content pieces. It includes basics, details, history, people, process, product, examples, opinions, and data. A ‘format’ is a type of content that can include written words, images, infographics, audio, video, timelines, tools, quizzes, or maps.
Using this grid tends to trigger new ideas for content immediately. Combined with quality keyword research it can help add spice and originality to any blog post, newsletter, email campaign, or vlog.
This book’s system offers digital marketers, content creators, and anyone who communicates with an audience to consistently deliver unique new content.
11) SEO 2024 by Adam Clarke
If you want to do decent content marketing in 2024, you need a basic understanding of Search Engine Optimization (SEO). Understanding how search engines like Google, Bing, Yahoo, and DuckDuckGo index and rank your content helps you get more viewers on what you share.
Unfortunately, when it comes to SEO, most of the books out there are both complicated and almost immediately out of date.
Adam Clarke offers an ultimate guide on how to approach SEO and content marketing in 2020. During the past year, Google released new BERT machine learning algorithms and new guidelines on nofollow links. The COVID-19 pandemic has also meant some changes to how search engines provide information for specific topics.
The SEO 2024 book is now updated to cover these new changes to Google’s algorithm and walks you through the major updates and how to use them to your advantage. Adam updates the book each year, so it may be worth keeping an eye out for the SEO 2025 edition, which will likely be released later in the year.
12) The Context Marketing Revolution by Mathew Sweezey
It’s no secret that the world is going through a revolution in how we consume media. Thanks to social media, and online media tools, everyone can create, distribute, and share content instantly, from any connected device.
Of course, this massive increase in online media has resulted in a lot more noise to compete with. Consumers are now creators, and this new content model makes conventional marketing models obsolete. Despite these changes, many businesses continue to rely on traditional marketing models, assuming that people still learn about products and services in the same way.
In the book, Mathew Sweezey explains that context matters most. Context is the close link between an individual’s desires and the brands that can fulfill them. Before you focus on which social media platform you should choose, make sure you have your context clear.
The Context Marketing Revolution explains how it is an umbrella term for Inbound Marketing, Automation Marketing, Content Marketing, and Digital Marketing.
Using real-world examples to highlight how the context marketing model works for brands big and small.
13) What to Post by Chelsea Peitz
Content marketing is intrinsically tied to social media marketing. And if you don’t know what to post on each social media platform to increase followers and build your business, you are disadvantaged.
Although this book is geared towards real estate agent marketing, it offers excellent insights into building your brand, creating engaging content, improving your marketing, and understanding how to increase your reach online. For any B2B marketer, this book is a great guide for how to create effective content marketing.
The first section will help you understand the key elements of building a memorable personal brand, including the components you control and leveraging those you don’t.
The second section details what to post on which specific social channels to attract your ideal customer, capture their attention, and move to take action.
The third section offers actionable tips to grow your engagement, improve your written content, and video views. The goal of all content marketing should be to attract new interest while retaining current customers with relevant, credible, and trustworthy content. What To Post shares how you can make this happen in your business.
Books to Build Your Content Marketing Success
These are the best content marketing books in 2024 that offer tips and tactics that can help any business to do better content marketing.
Each content marketing book provides a unique perspective and adds to the mindset needed to succeed in the oversaturated online world. As content marketing overtakes conventional advertising, it is crucial to know how and why you use it in your business.