Tag: branding
How Brand Consistency Builds Brand Loyalty
Brand consistency is maintaining a distinguished image or experience for a certain target audience you are marketing towards.
How to Define Your Personal Brand
If you have any interest in marketing, you have likely heard the term ‘personal brand’. Since Tom Peters brought the concept into the world 20 years ago, it has slowly crept into the lives of each of us in some way, If you are an avid user of social media, you are likely exposed to…
The Three Types of Value
When you think of value, what’s the first thing that comes to mind? Money? You’re not alone. Most of the world will think that money is the best way to measure the value of a product or service. After all, the monetary cost is what people pay to get what you sell. But the actual…
Marketing is not like Dating
One of the most common marketing and sales analogies you hear is “you can’t marry someone on the first date.” This means that you don’t go from strangers to a lifetime commitment within a few minutes. I agree that it’s true. Sort of. Sales and marketing are successful when there is trust, and a sense…
Culture is the ultimate Marketing Strategy
When was the last time you made an automatic purchase? When you didn’t think about whether you needed it, how much it cost, or if the purchase made sense? You just bought it and felt good. This type of impulse-buy usually happens when we are in a particular frame of mind. Sometimes it can be…