Tag: entrepreneur
What does your customer value?
About a year ago, I went to see the musical Hamilton in Los Angeles with my girlfriend. It was a high brow event, with people paying as much as $500-$1000 a ticket to see the show. (Luckily we’d managed to snag tickets for only $180, but it still wasn’t what I’d call a cheap night…
Marketing Mountain: helping your customers to buy
If you have the confidence to know you provide something of value to your clients, find ways to share a small part of this value with your prospects through your marketing. Do this enough times and they will climb your marketing mountain. They will make their way to the peak and buy from you. Best of all, they will love you.
Speak in the voice of your prospect
In your business, there are certain words, phrases or slang that your customers use. These different manners of speaking have evolved over many years as the user base for a kind of product or service grew.