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    Content Writing Vs. Copywriting: What’s the Difference?

    Both content writers and copywriters use words to help people better understand what a business does, and help to grow interest in a product or service. But they are slightly different.

    What Is Content Engagement?

    To make sure you are getting the best possible website content engagement numbers, here are three ways to measure the value of your content engagement.

    Five Reasons NOT to Hire a Content Writer

    There are some circumstances where hiring a blog writer or a content writer is not a good idea. Here are the five most common reasons people choose to not work with a professional writer.

    What is a Content Marketing Specialist? How Do They Help Your Business?

    When you hire a content team or a content specialist, you are investing for the long-term, and giving more value to your prospects and customers than your competitors do.

    What Is a Content Writer? How Do You Become One?

    Becoming a freelance writer is a journey with many twists and turns. Yet it can be enriching once you see your written content starting to appear in the search engines and getting clicks.

    Granular Marketing: The More Detail The Better

    By taking a granular approach to marketing, you will increase the volume of interest and also improve your search engine rankings.

    Important Content Marketing Trends to Know in 2022

    In 2022, the best businesses keep experimenting with new ways to add more value to their audience. Here are eight content marketing trends to be aware of in 2022.

    The Top Free Small Business Marketing Tools in 2022

    To help you grow and succeed in your niche, here are ten free small business marketing tools that are available to you.

    Should You Hire a Content Writer for a Small Business?

    In our experience, there are many reasons why a small business will hire a copywriter or content writer. Here are three reasons why people choose to work with a content writer:

    7 Types of Content Marketing to Use for Your Business

    The true purpose of content marketing is to give people a sample of what you offer. If they like what they read, watch or consume then they are likely to trust you more and consider buying from you. Sounds simple. But it’s not easy. Creating content for your business that is engaging and works for…