Persuasion
The Four Most Valuable Content Types for Business
The better you can appeal to the human traits and tendencies in your content, the more likely it will be shared and attract new attention for your business.
How Writing Voice Tone Affects your Website Content
When it comes to the way you write your blogs and website content, there are a lot of voice tone mistakes that can cause a disconnect with your readers.
Content Marketing Helps People Make Decisions
Content marketing exists for a very different purpose than advertising: to help people make the best decision for themselves.
Is Pain Built Into Your Marketing?
When it comes to marketing your products or services, targeting pain is the very best way to get immediate attention.
Why Creating Content for Your Business is Hard
Trying to do content marketing for your business is tough. Trying to do it every week for several years on end can feel excruciating.
Focus on the Action, Not the Attitude.
One of the biggest mistakes most businesses will have in gaining new customers is that they think they have to change the attitude of their prospects. Usually, when a person buys a product or service, they go from being ignorant about it, to apathetic, and then move to either disinterested or interested. It’s the same…