When you think about writing content for your website, it might be a daunting task.
Even though you are an expert in your topic, it is hard to write about it in a blog post, social media post, or a white paper.
Most entrepreneurs and businesses have great ideas and stories that can help their customers.
They just don’t have the time or ability to write about it.
This is where a professional who specializes in written content marketing can help.
What Does a Website Content Writer do?
A website content writer specializes in providing written content for websites. They write the words that explain what your company does, what you sell, and why you are the best choice in your market.
Most businesses attempt to write their website content themselves, or get a designer to do it as an afterthought.
The words you choose to use matter. They cannot be left to an amateur who has no experience in content writing or content marketing strategy.
A professional content writer will have a method for making the written word more interesting, engaging, and appealing.
Finding your Unique Voice
Every website has a unique target audience and requires engaging written content to attract business.
When you work in the business every day, it can be hard to articulate your unique selling proposition. You probably are able to sell your customers or clients on why they should buy, but putting that into ads and on your website is not as easy.
Shorthand can help you uncover what makes you unique as a business. We can tap into your brand personality and find taglines that make your customers ‘get it’.
Website Content Writing for People (and for SEO)
It’s not enough just to write for your prospects. You also need to write website content to rank in the search engines.
All written content should contain keywords aimed towards improving a website’s SEO. Generally, a website content writer who has knowledge of search engine optimization and using keywords is also referred to as an SEO Content Writer.
Sharing Your Brand’s Story
Another element of content writing is storytelling. Your brand has a history and reason that it exists. It’s important that you tell your story in a way helps you stand out.
Informational sites aim to educate the reader with complex or technical information that is easy to understand and retain.
Why Hire a Website Content Writer?
If you don’t love to write, you might find it hard to phrase exactly what your business does, and how it helps people in a clear way.
As a business owner, you can sell your products or services over the phone or face to face, but when it comes to writing an explanation for your website you draw a blank.
This is how a professional content writer helps you.
This is how Shorthand can help you.
Our job is to take the ways you help people and translate them into words that make sense. We do this through headlines, taglines, slogans, keywords, readability, ads, blogs, news posts, product descriptions, persuasive copy and a ton of other really cool tricks.
Whatever message you need, a content writer can write it for you.
Finding the Right Words for You
If you want to get attention for your business, you must have a message that speaks directly to your customer. The right words on a website can do more than images, video, and audio.
Shorthand can help you create a compelling, persuasive message for your business. We help you sell your products and services with clear, convincing copy that makes sense.
If you need a content writer who can craft a strong brand voice, clear product and service explanations, and attention-getting advertisements, then look no further.
Work with our Qualified, Experienced Team of Content Writers
- Our experienced content writing team is based in Orange County, California
- We are a team of professional bloggers, journalists, and technical writers
When you work with Shorthand you can:
- Call us on the phone, email us with questions, meet with us in person
- Depend on our experience and skills
- Receive a 100% money back guarantee on all work we do
- Build a custom monthly or quarterly package to suit your budget
- Expect a 48-hour turnaround delivery
- Keep the copyright of the content we write for you