If you’ve ever used Google, Bing, or any other search engine to find something, you’ve engaged in content marketing.
Content marketing is inescapable. In this information age, it has become woven into the fabric of internet culture.
One crucial facet of the internet culture is discussion.
A core part of content marketing is entering into a conversation. With information being constantly and consistently updated.
It is critical for any business to keep up with the discussions being had.
Which leads me to the four essential benefits to content marketing
- Consistent traffic.
- Keep in the Conversation.
- Build awareness, trust, and loyalty.
- The return on investment (ROI) can be limitless.
Keeps the Traffic Moving!
A report from Hubspot in 2018 says that out of 6,200 companies 52% prioritize growing traffic to their websites. Also, 61% said the biggest marketing challenge is generating traffic.
No one likes stagnant traffic. Content marketing provides a steady stream of traffic.
So, having flowing traffic coming through your website is always important. Gaining traffic is especially important for start-up businesses.
The more traffic that comes in increases conversion. Content marketing attracts people who come through looking for answers.
If you can provide a service or product for that answer, then you’ll be looking at a loyal audience who are more likely to buy your products or services.
What’s Everyone Talking About?
Seeing is believing. But, with this constantly changing world we live in, we need to constantly see to believe.
Having consumers see your brand goes hand-in-hand with being relevant. What’s the point of visibility if the content is not relevant?
Getting traffic for the sake of traffic is fine, but to really capture an audience’s eyeballs is content marketing’s greatest superpower. Gross superpower, I know.
Answer topical questions. It not only increases the relevance of your company but gets people interested in what you offer.
Keeping in the conversation allows your brand to be an authority of a subject and gain more eyes on the service you provide by referral.
As your brand develops more relevant and reliable content, the more people will share and create a community under that brand.
Develops Your Niche
Building brand awareness, trust, and loyalty is the gift of content marketing.
Ultimately, the content produced will make your brand an authority especially if the content is relevant. The authority earned will turn into loyalty, and the rest is history.
For example, a business sells services to fix laptops. Let’s say the business creates blog posts about Do-It-Yourself (DIY) fixes for laptops.
- This creates authority as this business’ content works.
- Which leads to returning consumers and awareness.
- Finally, it solidifies loyalty and the business has become a core part of the DIY culture (niche).
The Gift That Keeps Giving
Have you ever found some good advice from an article or blog post? Try checking the date on the post next time.
Most of the time it will be a year or two old. Content can still even be relevant five years later.
Trends tend to recycle. Meaning that usually something that is relevant today will be brought back into discussion maybe five years from now.
Having a blog post like The 5 Different Ways to Clean Your Car will always attract audiences today and tomorrow.
Content marketing is the gift you give your audiences and yourself.
– Kha Nguyen