In the early stages of setting up a business, there is a big focus on growing the customer base and getting attention for your brand.
However as a business starts to grow, there is a tendency to focus more on taking care of customers and clients. The fulfillment of orders and delivering services becomes what most of the work entails.
One of the first things that usually gets neglected in any business is marketing. Once there is a base of customers the immediate needs change.
Marketing gets scaled down, or just ignored.
Soon, the customer base dwindles and panic sets in. It’s only then that most businesses consider doing any form of marketing again.
Short-Term ‘Hunting’ Vs Long-Term ‘Farming’
The majority of companies tend to run on a ‘hunting’ mentality when it comes to marketing.
When they are low on customers, they decide it’s time to go find some. They run lots of ads, they go out networking, they made cold calls, they create special offers, they hustle.
For the most part, this works. Then once they have enough customers once again they forget about ‘hunting’ tactics while they take care of business.
But there are rare companies that take almost the opposite approach to marketing.
The smartest businesses take a ‘farming’ mentality towards marketing. They slowly set up a planned time and process for building
Over a longer time period, their ‘farming’ efforts begin to pay off. But unlike those who do intermittent ‘hunting’, they don’t have as many stops and starts. Their business is more consistent in growth and profits.
Doing Marketing Takes Time
A lot of clients ask us how we have time to do so much content marketing for ourselves. The reality is that we don’t ‘have’ time. We make time.
The same as any other company, we schedule our content via a calendar, and we work as a team to make sure it gets shared.
This takes a schedule and discipline to keep on top of. Just like other businesses, sometimes we have periods where we fall behind. But the focus on ‘farming’ to grow the brand and the customer base is what makes it happen.
If you want your business to grow, you must make time for marketing.
Make time for your marketing. Every day, every week, no matter whether you need customers or not.
This will not only make you more profitable but will help you have better peace of mind.