Tag: branding

    How Brand Consistency Builds Brand Loyalty

    How Brand Consistency Builds Brand Loyalty

    Brand consistency is maintaining a distinguished image or experience for a certain target audience you are marketing towards.

    How to Define Your Personal Brand

    How to Define Your Personal Brand

    If you have any interest in marketing, you have likely heard the term ‘personal brand’. Since Tom Peters brought the concept into the world 20 years ago, it has slowly crept into the lives of each of us in some way, If you are an avid user of social media, you are likely exposed to…

    The Quest

    The Quest

    A quest, in marketing terms, is a goal, a mission, a focus beyond just trying to sell more. It is something that drives the business to make a difference in some way. It is big, audacious, almost impossible to dare to dream.

    The Three Types of Value

    The Three Types of Value

    When you think of value, what’s the first thing that comes to mind? Money? You’re not alone. Most of the world will think that money is the best way to measure the value of a product or service. After all, the monetary cost is what people pay to get what you sell. But the actual…

    Marketing is not like Dating

    Marketing is not like Dating

    One of the most common marketing and sales analogies you hear is “you can’t marry someone on the first date.” This means that you don’t go from strangers to a lifetime commitment within a few minutes. I agree that it’s true. Sort of. Sales and marketing are successful when there is trust, and a sense…

    Culture is the ultimate Marketing Strategy

    Culture is the ultimate Marketing Strategy

    When was the last time you made an automatic purchase? When you didn’t think about whether you needed it, how much it cost, or if the purchase made sense? You just bought it and felt good. This type of impulse-buy usually happens when we are in a particular frame of mind. Sometimes it can be…