All Posts By Daniel Midson-Short
What’s behind the curtain?
A lot of business owners think that by revealing the ‘secrets’ of what they do that somehow this will put them at a disadvantage. By showing how the business works, or what goes into providing the service, you somehow will dissuade customers from buying from you. Ironically, the reverse is true.
Why ‘most people’ won’t read what you write
This is an important thing to know. ‘Most people’ don’t read your posts when you post them. ‘Most people’ don’t watch your videos, or listen to your podcasts when you upload them. That’s because in that moment they aren’t concerned about your thoughts, your life, your products or services. In fact ‘most people’ won’t ever…
Get on the train
Think about the last time you were on a train, looking out the window. As the landscape flew by, there were likely things in the distance that briefly caught your eye. Try as you might to focus on them, soon they were too far out of view for you to see. Soon you forgot about…
What does your customer value?
About a year ago, I went to see the musical Hamilton in Los Angeles with my girlfriend. It was a high brow event, with people paying as much as $500-$1000 a ticket to see the show. (Luckily we’d managed to snag tickets for only $180, but it still wasn’t what I’d call a cheap night…
Marketing Mountain: helping your customers to buy
If you have the confidence to know you provide something of value to your clients, find ways to share a small part of this value with your prospects through your marketing. Do this enough times and they will climb your marketing mountain. They will make their way to the peak and buy from you. Best of all, they will love you.
Speak in the voice of your prospect
In your business, there are certain words, phrases or slang that your customers use. These different manners of speaking have evolved over many years as the user base for a kind of product or service grew.
A business venture is an adventure.
Well, hello there. I’m Daniel, the founder of Shorthand, a content writing agency based in beautiful Orange County California. Thanks for stopping by our newly minted website, and sharing in our new adventure together. Starting this business has been a dream of mine for a few years. I’ve had the chance to work as a…