Is Pain Built Into Your Marketing?
When it comes to marketing your products or services, targeting pain is the very best way to get immediate attention.
How To Market Your Small Business for Free
If you are just starting out in business, it can be tempting to think your business is too small to do marketing. But the sooner you start, the faster you will grow.
Why Creating Content for Your Business is Hard
Trying to do content marketing for your business is tough. Trying to do it every week for several years on end can feel excruciating.
3 Ways To Get Started Promoting Your Business
The next step once you have a business ready is to seek some out customers. In most cases, this is done through sales and marketing.
The Harsh Reality of Marketing
In this article, I want to share a few of the ‘realities’ of marketing that I have learned. Knowing these truths upfront can help you succeed over the long-term.
Making Time for Marketing
A lot of clients ask us how we have time to do so much content marketing for ourselves. The reality is that we don’t ‘have’ time. We make time.
A Simple Definition of Content Marketing
Here is the simplest definition of content marketing I can come up with: content marketing is when you give something away that makes a person want more of what you have.
How to Define Your Personal Brand
If you have any interest in marketing, you have likely heard the term ‘personal brand’. Since Tom Peters brought the concept into the world 20 years ago, it has slowly crept into the lives of each of us in some way, If you are an avid user of social media, you are likely exposed to…