If you run your own business, you probably have a website with a blog.
But more than likely, the blog is not something you have the time (or interest) to update.
Even worse, you have no idea what to write about, or if the blog actually drives leads and new business.
Sound familiar?
The good news is that like most problems in your business, hiring someone to write your blog can solve the issue.
Hiring a content writer for your blog doesn’t have to be expensive. A freelance writer – also known as a blog writer, or content writing service – can be an excellent investment in your business’s success.
Why Hire a Blog Writer?
When you hire a blogger instead of writing your blog yourself?
The short answer is that you not only save a ton of time, but you get the benefit of professional blog writing experience.
A professional blogger helps grow your business; regular content writing increases your organic reach and your engagement with your customers.
In this article, we will look at why hiring a freelance writer can maximize your blog’s potential.
How a Blog Writer Helps Your Business
The Shorthand team has written hundreds of articles for businesses, and many people ask us the same question:
Why should I hire a blog writer instead of doing it myself?
Is it worth looking for a blogger for hire?
How much should I pay a professional blog writer?
While there are many variables when it comes to choosing the right blog writing service or freelance blogger, there are many benefits to consider.
Here are the ways that expert blog writers can help grow your business:
- A blog content writer can help document all your ideas
- A freelance blogger can keep your website and social media up-to-date
- A blog writer can produce new content for your monthly email newsletters
- A professional blogger will make you look like an expert
- A blog article writer will increase your Google ranking over time
When you search for a blog writer for hire, there are a lot of factors to consider. Experience and expertise matter.
You Could Write It Yourself. But Should You?
You’re running a business in which you have expertise. That’s why you’re successful.
Your industry knowledge and professional skills are valuable to the customers you serve.
The problem is, all your knowledge and skills are stuck in your head. It’s hard to explain how you do what you do, and why you are worth the money you charge.
This is where a professional writer can help you.
The more successful your business gets, the more you need to have an online presence controlled by you. But time and ability can often stop you from creating and maintaining it.
The answer to this problem is to hire a freelance blog writer.
A great writer can produce a steady stream of content for your website visitors.
For as little as $25-$100 (depending on the quality of writer you want), you can publish blog posts almost every day without sacrificing the quality of an article.
Best of all, the money you spend upfront hiring a writer will save you in the long run as you grow your organic reach.
Why Hire A Writer For your Business Blog?
A 2022 study by Hubspot showed that to grow your online reach with customers, you need to be publishing content 16+ times a month. That’s four blog posts per week!
How do you know this statistic can be trusted? Simple. Hubspot has built a company worth over $15 Billion dollars on the back of writing vast amounts of content.
Hubspot has an entire team of content writers dedicated to answering every question and solving every problem their potential customers have. They’ve also spent over ten years doing it.
What Hubspot has done, you can also do in your niche.
You can take advantage of blog post writing, social media, and content to attract more business and stay in touch with customers.
Let’s look at how to get the most from hiring a blog writing service.
Hiring a Freelance Writer Vs. In-House Writer
If you have a person on your team who is a decent content writer or has some talent, you might be thinking that you’ll just let them write the blog for your business.
And honestly, this can be a good option.
A lot of companies will even allow their interns or junior team members to write their blog content. The theory is that you’re already paying them, so why not get them to do the writing.
Here’s the issue with your team writing your blog posts: it’s not what they were hired for.
Everyone can write to some degree, but a professional blog writer is trained in a lot of areas you don’t think about: SEO and keywords, readability, headlines, subheadings, and calls to action.
All of these small skills add up to better writing. And it’s a key reason why the best companies hire blog writers. Better quality writing adds up to more interest in your blog posts. More interest adds up to more customers.
Remember that your blog is representative of the image you are sharing with the world. Investing in quality blog writing means a better brand image.
Hiring a Freelance Writers Vs. Guest Contributor
Some savvy business owners also consider getting other people to guest post on their blog. Guest blog posts are appealing; after all, they are a 100% free way to create engaging content for your business blog.
However, guest blog writers who aren’t getting paid are also less committed to your blog.
Freelance writing is a tough business to stay in if you aren’t getting paid, and so very rarely will a quality writer work for free.
Inconsistency does not lead to great content.
Depending on building your blog one guest post makes it difficult to rank well in the search engines. SEO content relies on consistency and a clear content plan.
More importantly, the guest poster is only writing because they want to gain attention for their writing, and get a backlink from your site. Most of the time, they aren’t writing to try to engage and add value to your potential audience.
Yes, a lot of professional blog writers will look for guest spots on top blogs. That’s because if they’re going to work for free, they want to gain a large amount of exposure.
The hardest part of creating blog content is generating unique ideas.
Finding a Good Writer For Your Blog
On the other hand, hiring freelance blog writers means that they are focused on creating quality content for your niche. Your blog is their business.
A blog writer for hire will make time to do proper research, writing, and editing for your blog.
If you hire a freelance writer on a long-term contract, you don’t need to keep sourcing new guest posters.
Your blog content writer will create a content calendar and keep you on track each week with your blog content. Best of all, professional writers know how to write something your audience wants to read.
When Should you Hire a Freelance Writer?
Here are a few tell-tale signs that it might make sense to hire a blog writer:
- You don’t have time to write your articles anymore
- You’ve run out of new ideas for and don’t know what to write about
- You’ve started to hate the idea of blogging
- Readers and search engines ignore your blog content
Is there any time you shouldn’t hire a freelance writer?
Yes. If you’re going into debt to hire someone, then that money is likely better spent taking care of customers or keeping the business afloat. Once you have a little excess revenue, then you can take on a writer who can help to boost your online presence.
3 Ways to Hire Freelance Blog Writers
If you’re ready to find a blog writer for hire, here are three methods to find professional writers:
1) Ask for Blog Writer Referrals
Do you know a fellow business owner who has a a successful business blog? Chances are they work with freelance writers.
You can also visit Facebook groups that specialize in digital marketing or content strategy. Or even ask for recommendations on Twitter or LinkedIn as a starting point.
When looking to hire a writer on a recommendation, remember to review some of their previous writing. This will give you a feel for their writing style. Also, ask the other person why they’re recommending that blog content writer.
Remember that if you are working from a recommendation, the freelance writer may charge a higher rate per blog piece. Yet, you know that you’re getting a good writer and a proven talent.
2) Use a Blog Writer for Hire Job Board
Another method is to go where the freelance blog writers are.
Luckily, there are several job boards that are dedicated to finding a blog writer for hire.
Two of the best are ProBlogger Job Board and BloggingPro Job Board for companies looking to hire bloggers.
You can also post your job to local colleges to see if some student writers might be able to take on a few blog articles per month.
Keep in mind that if you post to a job board like Problogger, you will have to sift through a lot of newer writers.
In this case, it may be worth offering a small fee of $50-$100 for a few of the writers to create a sample piece.
3) Use a Freelancer Marketplace
Freelance writer marketplaces like Fiverr, Upwork, Freelancer.com, Guru.com are all in the business of connecting freelance professionals with companies. The good news is that you will find a huge selection of reasonably priced freelancers for writing services. The bad news is you will also find a lot of poorly skilled writers.
If you are thinking of using a freelancer marketplace, then be sure to search the writer’s portfolios to see their past work. You can search for a writer, or you can post for a blog writer and let the freelancers bid for the project.
5 Tips on Hiring a Freelance Blog Writer
Before you decide to hire a blog writer, here are some final tips to help you:
- Know what you want. Do you need someone to write a blog post once a month, once a week, or several times a week? What length or articles do you need? Are you looking for a freelance blogger with industry experience? The more information you have up front, the better the freelance writer can meet your needs.
- Narrow it Down. Don’t just hire the first person you speak to. Choose from a list of five writers. Ask them to create a sample piece for a small fee. That way, you get to see how they work with you and how quickly they can turnaround their work.
- Google their name. Research every freelance content writer you’re considering working with. At a minimum, any quality writer will have a website and a blog of their own. Also, check LinkedIn, Facebook, Twitter, and Medium to see if they have content published there.
- Speak to your writer. Even though they are creating written content for you, it’s best to get a feel for who they are. If the person is working in a remote location, you can consider doing a phone or zoom interview with them.
- Create a Contract. If you’re hiring freelance writers outside of a freelance marketplace, remember to draw up a contract or Letter of Agreement. This agreement protects you and helps both parties to be 100% clear on their roles.
Don’t Fall Behind Your Competition
If you’re ready to start growing your business’s online reach, then committing to a weekly or monthly blogging schedule will have a significant impact.
This simple content strategy can have a huge impact on your digital marketing success. And it puts you ahead of most of your competitors who don’t invest in hiring a blog writer.
However, trying to write your blog articles is tough, especially when you’re also running a business. You might be able to maintain it yourself for a while, but you’ll likely eventually burn out and fall behind.
Hiring a blog writer or a content writing service takes that content creation burden away and allows you to concentrate on the rest of your business. Outsourcing to a SEO content writer is also a great tactic to rise above your competition in search engine rankings.
For a small investment every month, you will be surprised by the success you can achieve.