Tag: business
5 Small Business Marketing Ideas to Try in 2024
While there is no magic formula, there are a lot of small business marketing methods you can try. And the more you try, the better your chances of finding one that works.
Is Pain Built Into Your Marketing?
When it comes to marketing your products or services, targeting pain is the very best way to get immediate attention.
How To Market Your Small Business for Free
If you are just starting out in business, it can be tempting to think your business is too small to do marketing. But the sooner you start, the faster you will grow.
The Harsh Reality of Marketing
In this article, I want to share a few of the ‘realities’ of marketing that I have learned. Knowing these truths upfront can help you succeed over the long-term.
What does your customer value?
About a year ago, I went to see the musical Hamilton in Los Angeles with my girlfriend. It was a high brow event, with people paying as much as $500-$1000 a ticket to see the show. (Luckily we’d managed to snag tickets for only $180, but it still wasn’t what I’d call a cheap night…
Marketing Mountain: helping your customers to buy
If you have the confidence to know you provide something of value to your clients, find ways to share a small part of this value with your prospects through your marketing. Do this enough times and they will climb your marketing mountain. They will make their way to the peak and buy from you. Best of all, they will love you.
Speak in the voice of your prospect
In your business, there are certain words, phrases or slang that your customers use. These different manners of speaking have evolved over many years as the user base for a kind of product or service grew.