Tag: persuasion

    The Quest
    Branding, Marketing

    The Quest

    A quest, in marketing terms, is a goal, a mission, a focus beyond just trying to sell more. It is something that drives the business to make a difference in some way. It is big, audacious, almost impossible to dare to dream.

    By Daniel Midson-Short
    March 2, 2019
    3 min read
    Focus on the Action, Not the Attitude.
    Marketing, Persuasion

    Focus on the Action, Not the Attitude.

    One of the biggest mistakes most businesses will have in gaining new customers is that they think they have to change the attitude of their prospects. Usually, when a person buys a product or service, they go from being ignorant about it, to apathetic, and then move to either disinterested or interested. It’s the same…

    By Daniel Midson-Short
    February 13, 2019
    3 min read