Tag: sales
Marketing that Matters.
When we think of marketing, it’s easy to think of it as ads. Or sales promotions to try to get money out of people. But I see it as much bigger than that. Marketing is a bridge builder. It starts small with ideas and insights. It grows to become a familiar part of your life….
Marketing is not like Dating
One of the most common marketing and sales analogies you hear is “you can’t marry someone on the first date.” This means that you don’t go from strangers to a lifetime commitment within a few minutes. I agree that it’s true. Sort of. Sales and marketing are successful when there is trust, and a sense…
Get on the train
Think about the last time you were on a train, looking out the window. As the landscape flew by, there were likely things in the distance that briefly caught your eye. Try as you might to focus on them, soon they were too far out of view for you to see. Soon you forgot about…
What does your customer value?
About a year ago, I went to see the musical Hamilton in Los Angeles with my girlfriend. It was a high brow event, with people paying as much as $500-$1000 a ticket to see the show. (Luckily we’d managed to snag tickets for only $180, but it still wasn’t what I’d call a cheap night…
Marketing Mountain: helping your customers to buy
If you have the confidence to know you provide something of value to your clients, find ways to share a small part of this value with your prospects through your marketing. Do this enough times and they will climb your marketing mountain. They will make their way to the peak and buy from you. Best of all, they will love you.
Speak in the voice of your prospect
In your business, there are certain words, phrases or slang that your customers use. These different manners of speaking have evolved over many years as the user base for a kind of product or service grew.