Blog
Marketing that Matters.
When we think of marketing, it’s easy to think of it as ads. Or sales promotions to try to get money out of people. But I see it as much bigger than that. Marketing is a bridge builder. It starts small with ideas and insights. It grows to become a familiar part of your life….
Marketing is not like Dating
One of the most common marketing and sales analogies you hear is “you can’t marry someone on the first date.” This means that you don’t go from strangers to a lifetime commitment within a few minutes. I agree that it’s true. Sort of. Sales and marketing are successful when there is trust, and a sense…
Culture is the ultimate Marketing Strategy
When was the last time you made an automatic purchase? When you didn’t think about whether you needed it, how much it cost, or if the purchase made sense? You just bought it and felt good. This type of impulse-buy usually happens when we are in a particular frame of mind. Sometimes it can be…
What’s behind the curtain?
A lot of business owners think that by revealing the ‘secrets’ of what they do that somehow this will put them at a disadvantage. By showing how the business works, or what goes into providing the service, you somehow will dissuade customers from buying from you. Ironically, the reverse is true.
Get on the train
Think about the last time you were on a train, looking out the window. As the landscape flew by, there were likely things in the distance that briefly caught your eye. Try as you might to focus on them, soon they were too far out of view for you to see. Soon you forgot about…
A business venture is an adventure.
Well, hello there. I’m Daniel, the founder of Shorthand, a content writing agency based in beautiful Orange County California. Thanks for stopping by our newly minted website, and sharing in our new adventure together. Starting this business has been a dream of mine for a few years. I’ve had the chance to work as a…