Tag: content marketing
The Harsh Reality of Marketing
In this article, I want to share a few of the ‘realities’ of marketing that I have learned. Knowing these truths upfront can help you succeed over the long-term.
Making Time for Marketing
A lot of clients ask us how we have time to do so much content marketing for ourselves. The reality is that we don’t ‘have’ time. We make time.
How to Repurpose Content Effectively in 4 Steps
Doing great content marketing is just like raising children. Everything is changing constantly, and your attention, love, and care is always needed.
The Benefits of Content Marketing for Everyone
If you can provide a service or product for that answer, then you’ll be looking at a loyal audience who are more likely to buy your products or services.
Marketing that Matters.
When we think of marketing, it’s easy to think of it as ads. Or sales promotions to try to get money out of people. But I see it as much bigger than that. Marketing is a bridge builder. It starts small with ideas and insights. It grows to become a familiar part of your life….
Marketing is not like Dating
One of the most common marketing and sales analogies you hear is “you can’t marry someone on the first date.” This means that you don’t go from strangers to a lifetime commitment within a few minutes. I agree that it’s true. Sort of. Sales and marketing are successful when there is trust, and a sense…
Culture is the ultimate Marketing Strategy
When was the last time you made an automatic purchase? When you didn’t think about whether you needed it, how much it cost, or if the purchase made sense? You just bought it and felt good. This type of impulse-buy usually happens when we are in a particular frame of mind. Sometimes it can be…
Why ‘most people’ won’t read what you write
This is an important thing to know. ‘Most people’ don’t read your posts when you post them. ‘Most people’ don’t watch your videos, or listen to your podcasts when you upload them. That’s because in that moment they aren’t concerned about your thoughts, your life, your products or services. In fact ‘most people’ won’t ever…
Get on the train
Think about the last time you were on a train, looking out the window. As the landscape flew by, there were likely things in the distance that briefly caught your eye. Try as you might to focus on them, soon they were too far out of view for you to see. Soon you forgot about…
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