Tag: copywriting
Content Writing Vs. Copywriting: What’s the Difference?
Both content writers and copywriters use words to help people better understand what a business does, and help to grow interest in a product or service. But they are slightly different.
Should You Hire a Content Writer for a Small Business?
In our experience, there are many reasons why a small business will hire a copywriter or content writer. Here are three reasons why people choose to work with a content writer:
Why ‘most people’ won’t read what you write
This is an important thing to know. ‘Most people’ don’t read your posts when you post them. ‘Most people’ don’t watch your videos, or listen to your podcasts when you upload them. That’s because in that moment they aren’t concerned about your thoughts, your life, your products or services. In fact ‘most people’ won’t ever…
What does your customer value?
About a year ago, I went to see the musical Hamilton in Los Angeles with my girlfriend. It was a high brow event, with people paying as much as $500-$1000 a ticket to see the show. (Luckily we’d managed to snag tickets for only $180, but it still wasn’t what I’d call a cheap night…
Marketing Mountain: helping your customers to buy
If you have the confidence to know you provide something of value to your clients, find ways to share a small part of this value with your prospects through your marketing. Do this enough times and they will climb your marketing mountain. They will make their way to the peak and buy from you. Best of all, they will love you.
Speak in the voice of your prospect
In your business, there are certain words, phrases or slang that your customers use. These different manners of speaking have evolved over many years as the user base for a kind of product or service grew.