Tag: strategy
Is Pain Built Into Your Marketing?
When it comes to marketing your products or services, targeting pain is the very best way to get immediate attention.
How to Define Your Personal Brand
If you have any interest in marketing, you have likely heard the term ‘personal brand’. Since Tom Peters brought the concept into the world 20 years ago, it has slowly crept into the lives of each of us in some way, If you are an avid user of social media, you are likely exposed to…
The Rise of Cursing in Marketing
If you use curse words to get your point across it might cut through the noise of the more generic stuff you see out there. However, it also causes you to be pigeon-holed.
Why ‘most people’ won’t read what you write
This is an important thing to know. ‘Most people’ don’t read your posts when you post them. ‘Most people’ don’t watch your videos, or listen to your podcasts when you upload them. That’s because in that moment they aren’t concerned about your thoughts, your life, your products or services. In fact ‘most people’ won’t ever…
Get on the train
Think about the last time you were on a train, looking out the window. As the landscape flew by, there were likely things in the distance that briefly caught your eye. Try as you might to focus on them, soon they were too far out of view for you to see. Soon you forgot about…
What does your customer value?
About a year ago, I went to see the musical Hamilton in Los Angeles with my girlfriend. It was a high brow event, with people paying as much as $500-$1000 a ticket to see the show. (Luckily we’d managed to snag tickets for only $180, but it still wasn’t what I’d call a cheap night…
Marketing Mountain: helping your customers to buy
If you have the confidence to know you provide something of value to your clients, find ways to share a small part of this value with your prospects through your marketing. Do this enough times and they will climb your marketing mountain. They will make their way to the peak and buy from you. Best of all, they will love you.